News Corp Partners AI Startup Symbolic.ai for Journalism Overhaul

MEDIA-AND-ENTERTAINMENT
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AuthorKavya Nair|Published at:
News Corp Partners AI Startup Symbolic.ai for Journalism Overhaul
Overview

Rupert Murdoch's News Corp has inked a significant deal with AI startup Symbolic.ai. The conglomerate will deploy Symbolic.ai's platform across its financial news operations, including Dow Jones Newswires, aiming to enhance journalism production, improve editorial workflows, and boost productivity. This move signals News Corp's continued embrace of AI technology in content creation and business operations.

AI Integration in News Production

News Corp, the media empire helmed by Rupert Murdoch, has struck a major deal with artificial intelligence startup Symbolic.ai. This strategic partnership marks a significant push to embed AI into its vast news operations. The conglomerate will implement Symbolic.ai's advanced platform within its financial news arm, Dow Jones Newswires, aiming to revolutionize content creation and editorial processes.

Symbolic.ai's Platform Promises Efficiency Gains

Founded by former eBay CEO Devin Wenig and Ars Technica co-founder Jon Stokes, Symbolic.ai touts its AI platform as a tool to significantly bolster the production of quality journalism. The company asserts its technology can deliver "productivity gains of as much as 90%" for demanding research tasks. Its suite of tools is engineered to optimize editorial workflows, offering enhancements for functions ranging from newsletter development and audio transcription to fact-checking, headline optimization, and SEO strategy.

News Corp's Evolving AI Strategy

This collaboration deepens News Corp's engagement with artificial intelligence. The media giant previously secured a multi-year partnership with OpenAI, granting the AI firm access to license News Corp's extensive content library. Earlier last year, the company signaled its intent to explore further licensing agreements with other AI developers. The pact with Symbolic.ai highlights a clear commitment to harnessing AI for operational efficiency and content innovation across its influential publications, which include MarketWatch, the New York Post, and The Wall Street Journal.

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