Whalesbook
India ka fashion aur lifestyle market ek bade transformation se guzar raha hai, jismein major international brands ke performance mein ek clear fark dikh raha hai. Jabki kuch purani Western labels kam demand aur retail expansion slow hone se pareshan hain, doosri brands mazboot growth dekh rahi hain, jo ki consumers ke zyada samajhdaar aur badalte preferences ko dikhata hai.
Alag-Alag Kismat Ke Brands
Marks & Spencer, Benetton, aur Adidas jaisi companies kam sales aur kam growth rates report kar rahi hain. Marks & Spencer ki sales 12% kam hui, Benetton ki 3%, aur Adidas ki revenue growth FY25 mein 5% tak slow ho gayi, jo pichhle saal 20% thi. Zara, jise India mein Inditex represent karta hai, ne FY24 mein 8% growth ki tulna mein flat sales dekhi. Apparel Group, jo Aldo aur Charles & Keith jaise brands manage karta hai, uski bhi sales growth kaafi slow ho gayi.
Functional Kapdon Ka Trend
Iske vipreet, Uniqlo aur Nike sirf tik nahi rahe, balki aur tez ho rahe hain. Uniqlo India ne FY25 mein 45% ka zabardast growth report kiya, jo FY24 ke 31% se zyada hai, aur unke CFO ne India ko unke sabse tezi se badhte Asian markets mein se ek bataya. Nike India ki sales FY25 mein 14% badhi, jo pichhle saal ke 4% increase se kaafi acha rebound hai. Experts is shift ka karan Gen Z demographic se prabhavit, functional, quality-driven everyday kapdon ki badhti consumer preference ko batate hain.
Consumer Ki Selectivity
Retail consulting firm Third Eyesight ke founder Devangshu Dutta, ne function ki taraf consumer ke clear pivot ko note kiya. "Trend-led brands ab bhi exist karti hain, haalanki wo comparatively chhoti hain," unhone kaha, aur yeh bhi joda ki consumers zyada selective ho rahe hain, sirf saste option ke bajaye innovation, design, aur quality se justify hone wala value dhoondh rahe hain. Yeh trend Indian market mein brands ke approach ko naya roop de raha hai.